Grand opening of the first retail Concept Store by Vincent Van Duysen for Molteni&C | Dada
The Molteni Group charged Belgian architect Vincent Van Duysen with designing a novel Flagship Store, a gracious and secluded home-from-home within an exhibition space.
The Group’s biggest monobrand, in the prestigious central location of Corso Europa with via Cavallotti, part of the new Durini Design District, with its 1300 sq.m arranged over two levels and 15 shop windows, represents the creative director’s new concept retail space.
This is where the Molteni&C and Dada brands showcase their ideas of contemporary home living. A cross-section of the Molteni Group right here in Milan, the international capital of avant-garde design and headquarters of the historic brand established just over 80 years ago.
“Calling on a palette of glass, oxidised wood and raw metal, the flagship’s atmosphere evokes the feeling of Italian craftsmanship and timeless, sustainable luxury”
Vincent Van Duysen
New features and accessories common to all the collections are presented with Banco, Hi-Line6, INDada, Tivalì and Trim on display on the bottom floor of the showroom. The Momento family of storage units is enriched with accessories such as power points, wooden shelves, i-Pad holders and knife and glass holders, glass doors and clock doors.
Next to Banco, the new open column is displayed, with vertical sliding door, a simple and functional technical solution the helps to keep the space tidy. It comes in just one size (width 1200 mm), with wooden vertical opening and closing door. The column contains the 015 lighting system.
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