The new designs, which will appear on the most prestigious national and international newspapers and magazines as from October, will also be presented with the innovative Cinemograph technique, which allows the image to come alive. In fact, the GIFs (graphics interchange formats) animate the images, instantly evoking a particular atmosphere. The videos made in Cinemagraph will be at the centre of the Group’s eco-digital system planning, and will feature on the main social networks (Instagram first of all), corporate websites and the various digital media.