New 2022 advertising campaign

“The home aspires to holistic well-being and to organic playfulness”

Explains our creative director Vincent Van Duysen, who is looking for lightness, fluidity and the etherial in the Molteni&C 2022 narrative project.

Our Collections mention the atmospheres: the fluid homes, to be lived in, the large and convivial rooms linked one to the other, the permeable internal and external spaces. And above all that idea of space, extremely elegant but without any ostentation for ostentation’s sake, in tune with the surrounding landscape.