15.10.2018

Case all'Italiana

Paul Sofa by Vincent Van Duysen and D.156.3 armchair by Gio Ponti

“Italian-style homes”, in which the art of living encounters beauty, where the classics of the Heritage Collection converse with contemporary pieces, Molteni&C icons and sophisticated Dada kitchens. Paul and Albert sofas designed by Vincent Van Duysen, Gliss Master wardrobe system and VVD and Hi-Line6 Frame Door door are the protagonists of the new 2019 advertising campaign that takes place in two prestigious settings, symbol of the Italian style.

Palazzo Querini Stampalia in Venice, just a short walk from piazza San Marco, headquarters of the Foundation of the same name set up by count Giovanni, is a museum home open to the public since 1869, skillfully renovated with restoration work by Carlo Scarpa, who created a project that was at once ancient and modern.
“We can say that the architecture that we would like to be poetry should be called harmony, like the face of a beautiful woman”, he wrote.

The same harmony that is found in the rooms of the mansion designed in the late ‘30s by Romeo Moretti on the Maggiore Lake. Moretti, assistant of Gaetano Moretti at the Milan Politecnico and friend of Sant’Elia, was a member of the Milanese group known as “Novecento”.

A dialogue between art and design, a collection of contemporary art, curated by art curator and writer Caroline Corbetta, presented in 2018 at the Milan Salone del Mobile and later in the main Flagship Stores, such as New York and London. A partnership that, under the aegis of the Molteni Museum, promotes the talent of young artists also by launching a collection. The aim is to create an ecosystem in which design and art enhance each other and restore fundamental links. Also with the new campaign. Because industry had already fallen in love with art, because the link between past, present and contemporary is our Italian heritage, to be valued.

Once again, stories of family, determination and challenges. And of visions, which have their roots in the Italian landscape.